1. tauine kaihangaTuatahi, ki taku whakaaro kāore e taea te aromatawai i te rahi o te kaihanga mā te rahi o tekaihangaHe tino pai ngā wheketere nui i ngā āhuatanga katoa o te pūnaha whakahaere, ā, ka pai ake te mahi i ngā āhuatanga katoa o te whakahaere kounga i ngā wheketere iti. Heoi, ko te ngoikoretanga o ngā wheketere nui ko te pukumahi rawa o te tangata, he nui rawa te utu whakahaere, ā, he uaua ki te urutau ki te raina whakaputa maha-momo me te iti-papanga o nāianei. He tino teitei hoki te utu. Koinei anō te take e tīmata ana te tini o ngā kamupene ki te hanga wheketere iti. Mō te rahi o ngā wheketere kakahu o nāianei, kāore e taea te whakarite ki ngā wā o mua.
I ngā tau 1990, he tekau mano ngā kaimahi o ngā wheketere, ā, ināianei he uaua ki te kimi rau o ngā wheketere kakahu. Ināianei ko te rahi noa o ngā wheketere kakahu he tekau mā rua ngā tāngata. Ā, he iti ake ngā kaimahi pūkenga i roto i ngā wheketere kakahu. Tuatahi, nā ngā hapa o ngā kaimahi, ko te hunga e toe ana he kaimahi tawhito. Engari he pakari ngā whakaaro o ngā kaimahi tawhito. He onge tā rātou whakaaro mō te wā roa, ā, kāore e hiahia ki te ako i ngā hangarau hou. Ko te nuinga o ngā kaimahi o nāianei i whānau mai i ngā tau 60 me 70. Kāore i te maha ngā kākahu i muri i te 80, he iti ake anō i muri i te 90, ā, kāore rawa he kākahu i muri i te 00.
Inaianei te taumata o te aunoatanga ongā wheketere kakahuKei te piki haere te maha o ngā ota, ā, kei te heke te tono mō ngā kaimahi. I taua wā anō, kei te iti haere te maha o ngā ota nui, kāore ngā wheketere nui e urutau ki ngā hiahia ota o nāianei, he māmā ake te whakawhiti momo o ngā wheketere iti, e ai ki te kīanga, "he pai ngā kaipuke iti ki te huri." Heoi anō, ki te whakaritea ki ngā wheketere nui, ka taea hoki te whakahaere pai i ngā utu whakahaere o ngā wheketere iti, nō reira kei te heke te rahinga whānui o ngā wheketere inaianei.
Mō te aunoatanga o te hanga kākahu, ko ngā hūtu me ngā hāte anake ka taea te whakatinana i tēnei wā. Ahakoa he maha ngā tukanga o ngā hūtu me mahi ā-ringa, he uaua ki te aunoa i te hanga papatipu i roto i te ahua.
Ina koa mō ngā kākahu whakarite kounga teitei, he iti ake te taumata o te aunoatanga. Inaa, mō ngā tukanga kākahu o nāianei, me whai wāhi ā-ringa ngā kāwai kounga teitei, ā, he uaua ki te whakakapi katoa i ngā tukanga aunoa. Nō reira, ki te kimi i tētahi kaihanga me: kia rite ki te rahi o tō ota, kimihia te rahi e rite ana o te kaihanga. Mena he iti te rahinga ota, engari ki te kimi i tētahi kaihanga nui, ahakoa ka whakaae te kaihanga ki te mahi, kāore e aro nui ki tēnei ota. Heoi, ki te nui te ota, engari ki te kimi i tētahi kaihanga iti, he raruraru nui hoki te tukunga whakamutunga. I taua wā anō, kāore mātou e whakaaro he maha ngā tukanga he mahi aunoa, nō reira me whiriwhiri tahi me te kaihanga. Inaa, mō ngā hangarau o nāianei, kāore i te tino teitei te taumata o te aunoatanga kākahu, ā, he tino teitei tonu te utu mahi.
2. Te tūnga o te rōpū kiritaki
Hei kimi i tētahi kaihanga, he pai ake te pātai atu ki tō hiahia ki te mahi i ngā mea e hiahiatia ana. Mena ko te mahi matua a te kaihanga he āwhina i ngā waitohu nui ki te tukatuka OEM, tērā pea kāore ia e aro ki ngā ota toa ipurangi. Ahakoa ka whakaaetia e ia te ota whatunga, engari ki te mahia te mahi i runga i te tukanga waitohu, tērā pea kāore te toa ipurangi e whakaae ki te utu.
Inaianei, e mārama ana ngā wheketere hokohoko ki tāwāhi ki ngā hiahia o te B2B. Hei tauira, ko tā mātou kaihanga he mahi ki ngā kiritaki B2B, ko te tikanga me tango tauira noa iho ngā kiritaki hei haere mai, me ētahi atu mahi pēnei i te hoko taputapu mata, te tapahi, te tuitui, te whakaoti i te mōkihi katoa, me te āwhina i ngā kiritaki mō te tuku. Ā, ka mahi anō hoki mātou i ngā mahi whakahoki me te whakawhiti me ētahi atu mahi i muri i te hoko. Nō reira, me hoko pai noa iho ā mātou kiritaki.
Mō te mahi āwhina i ngā kaihoko ki te tuku taonga mā ngā kaihoko, kāore ngā wheketere noa e whakatū i aua kaimahi, engari ki te mahi koe me ngā toa ipurangi, he pai ake te whakahaere pēnei. Nā te mea, ko ngā ota toa ipurangi me mahi i muri i te hoko, i mua, ko tēnei momo mahi muri i te hoko he tangata motuhake mā te kamupene waitohu. Mō te āwhina a te kaihanga, me whakauru te utu tuku ki te utu mahi, engari me nui ake te whai hua o te tuku i te mahi a te kaihoko. Kua hangaia e tā mātou kaihanga he mahi motuhake mō tēnei kaupapa.
I te nuinga o te wā, me mahi tika ngā kaihoko kākahu e rapu ana i tētahi kaihanga. Tuatahi, pātai atu ki ngā ratonga mahi tahi matua a te kaihanga, kia mārama ki ngā kāwai e mahi nui ana rātou, kia mārama hoki ki te momo me te momo kākahu matua e hangaia ana e te kaihanga, kātahi ka kitea hemahi tahikaihangae ōrite ana ki tāu ake.
3. Te pono o tō rangatira
Ko te pono o te rangatira he tohu matua anō hoki hei inete kounga o te kaihangaMe arotake tuatahi e ngā kaihoko kākahu e rapu ana i tētahi kaihanga te pono o te rangatira. Ki te hiahia koe ki te mōhio ki te pono o te rangatira, ka taea e koe te haere tika ki Google kia kite ai mēnā he kino ngā rekoata a te rangatira, a te kamupene rānei. I tēnei wā, he mārama noa iho tēnei momo mōhiohio. Me whakauru noa te ingoa o te rangatira, te ingoa rānei o te kamupene me te kupu "kaikōrero teka", "tangata koretake" me ētahi atu kupu ki raro i te rapu, mēnā he wheako kino tā te rangatira, tā te kamupene rānei, ka kitea pea ngā mōhiohio e tika ana. Mēnā he hītori mangere tā te rangatira, kaua ia e mahi tahi ki te karo i ngā mea katoa e taea ana, ki te kore ka pāngia e ngā raruraru maha. Inaa, ki te raru te rangatira ki te pono, kāore e roa te kaihanga.
Wā tuku: Oketopa-23-2023
